Join us this summer for our tenth annual conference in downtown Grand Rapids at the beautiful Grand Plaza Hotel August 3-5, as we explore “Moving Testing Forward.”
IMPORTANT NOTE: Creating a profile on this site does not constitute registering to attend the conference. If you would like to attend and have not yet registered, please Learn More » or Register Now »
Install web app: bookmark http://cast2015.sched.org/mobile/ on your iPhone, Android, or Blackberry
Do you feel misunderstood? Do you feel like what you do isn’t respected by those you work with? Are you afraid for the future of testing at your company? You aren’t alone. Those feelings are common in the testing community. Most people feel that there is nothing they can do to help the situation.
This interactive talk will give individuals the tools they can practically use to become the solution they are looking for. We’ll dive into how to own your own reputation, the importance of setting clear expectations, and how to talk to non-testers about testing. This may sound like marketing … and that’s because it is.
As the Director of Quality Assurance at a Digital Advertising Agency Kate Falanga has seen where marketing and testing can successfully merge. Testing is a brand and you represent that brand. Are you Walmart or Tiffany’s? You decide. Here’s how.