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The Association for Software Testing is pleased to announce its tenth annual conference, CAST 2015 “Moving Testing Forward,”to be held in Grand Rapids, Michigan, August 3-5.Since our first CAST we  have seen dramatic changes in the nature of communications and the nature of delivery, from PC to client/server to the web and web services. Deployment is different; monitoring is different, builds and test tooling are different. We have a variety of new models and methods for our testing. CAST is where we talk about how they actually work out in practice, based on experience. At our tenth CAST, in 2015 speakers will be presenting stories, workshops and tutorials regarding their experiences surrounding how to advance software testing.

Join us this summer for our tenth annual conference in downtown Grand Rapids at the beautiful Grand Plaza Hotel August 3-5, as we explore “Moving Testing Forward.”

IMPORTANT NOTE: Creating a profile on this site does not constitute registering to attend the conference. If you would like to attend and have not yet registered, please Learn More » or Register Now »

Install web app: bookmark http://cast2015.sched.org/mobile/ on your iPhone, Android, or Blackberry

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Tuesday, August 4 • 1:30pm - 2:45pm
Testing Is Your Brand: Sell It!

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Do you feel misunderstood? Do you feel like what you do isn’t respected by those you work with? Are you afraid for the future of testing at your company? You aren’t alone. Those feelings are common in the testing community. Most people feel that there is nothing they can do to help the situation.

This interactive talk will give individuals the tools they can practically use to become the solution they are looking for. We’ll dive into how to own your own reputation, the importance of setting clear expectations, and how to talk to non-testers about testing. This may sound like marketing … and that’s because it is.

As the Director of Quality Assurance at a Digital Advertising Agency Kate Falanga has seen where marketing and testing can successfully merge. Testing is a brand and you represent that brand. Are you Walmart or Tiffany’s? You decide. Here’s how.


Speakers
avatar for Kate Falanga

Kate Falanga

Director, Quality Assurance, Huge
Kate Falanga (Director, Quality Assurance at Huge) has over 14 years of digital experience. At Huge she works with a full time team of quality assurance professionals as well as actively supports projects and project teams with testing mentorship. As part of her role she works alongside other leadership within the company on overall technical strategy. Outside of Huge, Kate co-created  the New York City Testing meetup group whose goal is... Read More →


Tuesday August 4, 2015 1:30pm - 2:45pm
Ambassador West

Attendees (26)